gTLD (Generic Top-Level Domain) is a TLD not tied to a specific country. The original set of 8 (com, net, org, edu, gov, mil, int, arpa) has expanded to ~1,200 following ICANN’s newTLD program starting 2013.
Categories
- Legacy gTLDs —
.com,.net,.org— huge user recognition,.comstill dominates - Sponsored gTLDs —
.gov,.edu,.mil— restricted to specific communities - NewTLDs (2013+) —
.app,.dev,.xyz,.io,.co,.tech,.blog, plus ~1,200 more - Brand TLDs —
.google,.amazon,.apple— closed, used only by the registrant brand
Cost Range
.com— ~$10/year- Common newTLDs — $10-50/year
- Premium tier newTLDs — $100-1000/year
- Brand TLDs — six-figure yearly ICANN fees
SEO Considerations
Google publicly says all gTLDs rank equally. Practically:
.comgets the highest CTR — user default assumption.iogets high CTR in the tech niche but SEO parity elsewhere.bizand.infoare John Mueller-quoted as spam-associated and lose CTR
Registry Consolidation
Most newTLDs are operated by a handful of registries (Donuts, Identity Digital, Radix). This means pricing volatility if a registry is acquired or changes strategy.
Related
Check the TLD glossary entry, the ccTLD glossary entry, and the WHOIS entry.