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Q & A Security · September 3, 2026

How many lookalike domains target the average major brand?

Zscaler ThreatLabz reported approximately 30,000 lookalike domains targeting the world’s most-abused brands across a single six-month window — averaging around 200 lookalikes per brand. The Anti-Phishing Working Group’s quarterly reports show broadly consistent volumes: hundreds of thousands of new phishing domains registered per quarter across all targets, of which brand-lookalike registrations are a significant share.

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What Is Typosquatting? (And How Zscaler Found 30,000 Lookalikes)
Typosquatting turns a spelling mistake into an attack surface. Zscaler ThreatLabz recorded 30,000+ lookalike domains targeting the top brands in a single 6-month window — roughly 200 per brand. Homoglyph, TLD-swap, brand-suffix, punycode. Every family explained, with the MyEtherWallet punycode incident as the canonical case.